Online Google Adwords/PPC Training

Online Google Adwords Training/PPC Training in Hyderabad

PPC is one of the most effective and most popular form of Online Marketing.It is also sometimes referred to as PPC (pay-per-click) or CPC (cost-per-click) marketing.

Using Google Adwords we can target any language,location and display your ads at any time.PPC training will definitely help you create,manage and optimize PPC campaigns.

It will also help you in increasing getting qualified traffic to your website and keeps your costs to a minimum

So PPC is simply gaining traffic to get visibility in all the search engines through paid method.

Introduction to Google Adwords and SEM

• Why Internet Marketing?
• Benefits of Google Adwords
• Benefits of Adwords Certification
• Creating Adwords Account
• Adwords Account Setup
• About Adwords Interface
• Adwords Dash Board
• Billing in Adwords
• Creating First Campaign
• Understanding purpose of Campaign
• Account Limits in Adwords
• Location and Language Settings
• Networks and Devices
• Bidding and Budget
• Schedule: Start date, end date, ad scheduling
• Ad delivery: Ad rotation, frequency capping
• Demographic bidding (Display Only)
• Social settings (Display Only)
• Automatic campaign optimization (Display Only)
• Ad groups and Keywords
• Purpose of Ad Groups
• Keyword Types (Broad, Phrase, Exact and Negative)
• Adwords Keyword Tool
• Text Ad Format
• Quality Score and Its Importance
• Understanding the Ad Group and Keywords Dash Board
• Automate Tool
• Search Terms + Single Keyword Auction
• Columns Customization
• Alerts Setting
• Filters
• Ads Format and Ad Guidelines
• Ad Types in Adwords
• Text Ads and Guidelines
• Image Ad Formats and Guidelines
• Display Ad Builder Ads and Guidelines
• Video Ads Format
• Ads Preview and Diagnosis
• Display Network Targeting
• Setting a Display Network Campaign
• Concept of CPM and Branding
• Automatic Placements
• Manual Placements
• Placement Tool
• Contextual Targeting Tool
• CPC Bidding and CPM Bidding
• Setting a Video Campaign
• Audience Tab
• Topics Tab
• Conversion Tracking
• Purpose of Conversions
• Create your Conversion Tracking Code
• Tracking the Conversions for Multiple Product
• Website Optimizer
• Using Website Optimizer Tool
• A/B Testing
• Multi Variant Testing
• Reports and Improving Conversions
• Conversion Tracking
• Dimensions Reports
• Google Analytics Tools
• Multi User Access
• User Access Levels
• My Client Centre (MCC)
• Adwords Tools
• Change History Tool
• Adwords Editor Tool
• Opportunities
• Adwords Questions and Answers
• Adwords Live Project